Sync or Swim Book

A Fable About Workplace Communication and Coming Together in a Crisis

Working with a discouraged, disorganized, cynical team? Learn how to turn it around.


Sync or Swim: A Fable About Improving Workplace Culture and Communication is a small tale with enormous insight on ways you can empower, engage, and energize employees or volunteers facing discouragement or cynicism.


Sam, the new CEO, was ready to hit the ground running. But his team members-and Mother Nature-had other plans.

An ambitious yet naïve sheepdog is called upon to lead Monarch Enterprises-a troubled organization on a beautiful isle. Confronted with broken systems and challenging personality types, Sam must learn how to marshal his team before the imminent storm washes everything away. Along the way, he gleans valuable lessons from an unlikely mentor-a wise, old puffin.

  • teach you communication techniques that enhance teamwork and productivity;
  • bring to life the principles used by hundreds of successful organizations;
  • provide relevant, practical insights based on real-world experiences; and
  • stimulate lively and positive interaction (discussion guide included).

Before you can lead change, you must learn to communicate effectively.

Based on the principles successfully used by major corporations, health organizations, over 250 colleges and universities, government agencies, churches and non-profits.

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“Sync or Swim is a quick and easy read with a simple but powerful message for anyone who hopes to effectively manage and lead others. It reminds us of what we all need to remember but too quickly forget-that everyone needs appreciation, but that everyone needs it communicated in their own unique way. This book is a beautiful introduction to the basics of the true art of appreciation in the workplace.”

– Jack Canfield | Coauthor of The Success Principles and Chicken Soup for the Soul at Work
“I’ve always said that business is easy . . . until people get involved. The key word is teamwork. If you can’t work together, you can’t win together. In Sync or Swim, Chapman, White, and Myra tell a quick, fun story that gives you the tools you need to bring your people together like never before.
– Dave Ramsey | New York Times bestselling author and nationally syndicated radio show host
“I was sitting waiting to board a flight, with twenty things on my to-do list. But I decided to look at this fable . . . and couldn’t stop reading! It really drew me in and I instantly started thinking about how I need to purposefully tell (and show) my amazing team members how much I genuinely appreciate them-and to do so much more often. Sync or Swim makes a tremendously important point in an incredibly simple way-that I don’t think I’ll ever be able to forget.”
– Shaunti Feldhahn | Author, For Women Only and The Male Factor



Dr. Gary Chapman

Gary Chapman, PhD, is the author of the bestselling The 5 Love Languages® series, which has sold more than 9 million worldwide and has been translated into 49 languages. Dr. Chapman travels the world presenting seminars on marriage, family, and relationships, and his radio programs air on more than 400 stations. He lives in North Carolina with his wife, Karolyn.

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Dr. Paul White

DR. PAUL WHITE, PhD, is a psychologist, speaker, consultant and author whose passion is “making work relationships work.”
For over 20 years, he has assisted businesses, government agencies, schools and non-profit agencies:

  • improve staff morale and create positive work environments
  • learn how to communicate individualized authentic appreciation among team members
  • reduce the sarcasm, cynicism and negativity associated with toxic work environments, and
  • build positive work cultures by discovering how to overcome the most common obstacles faced.

Additionally, Dr. White is a high-energy, humorous speaker who provides practical daily life tips for improving work-based relationships. In addition to speaking across North America, he has spoken in Europe, Central Asia, the Caribbean, China, and South America. For more information, please contact us at or visit his website,

Harold Myra

Harold Myra has written more than two dozen fiction and nonfiction books, including The Leadership Secrets of Billy Graham. During his thirty-two years as CEO of a magazine publishing company, the organization grew from one magazine to thirteen while establishing a thriving Internet site.